The Road to Web3: Mercedes-Benz's Web3 Journey with Max Orgeldinger
The Road to Web3: Mercedes-Benz's Web3 Journey with Max Orgeldinger0:00/2001× Mercedes-Benz has launched their own NFT project, Mercedes-Benz Next. In the latest episode of the FiftyOne Insights Podcast, I sit down with Max Orgeldinger, founder of 0xNXT, the studio behind Mercedes-Benz’s Web3 presence. We discuss the journey, challenges, and the power of collectability. Here are three key takeaways: 1. Understand the Space: Brands need a deep understanding of Web3 technology, culture, and com
Mercedes-Benz has launched their own NFT project, Mercedes-Benz Next. In the latest episode of the FiftyOne Insights Podcast, I sit down with Max Orgeldinger, founder of 0xNXT, the studio behind Mercedes-Benz’s Web3 presence.
We discuss the journey, challenges, and the power of collectability. Here are three key takeaways:
1. Understand the Space: Brands need a deep understanding of Web3 technology, culture, and community. Max’s advice: “Show me your wallet” as a litmus test for partners.
2. Find Your Brand’s Voice: Identify your unique role and voice in Web3, aligning with your brand heritage and values, rather than chasing trends.
3. Patience and Realistic Expectations: A sustainable Web3 presence requires patience and a long-term strategy, with continuous experimentation and adaptation.
Resources Mentioned
Mercedes-Benz Next (Twitter: @MercedesBenzNXT)
Max Orgeldinger (Twitter: @MaxOrgeldinger)
"Read, Write, Own" by Chris Dixon
Farcaster (Social App)
Mercedes-Benz NFT, Web3 for brands, NFT collectibles, Automotive Web3, Web3 marketing strategy, NFT regulations, Crypto-native artists, Web3 user experience, Immersive commerce NFT, Blockchain loyalty programs.
Get the next one in your inbox
Weekly briefings and original research from the 51 desk. No spam, ever.
Subscribe to 51 Insights