Back to Research

“Why NFTs” – A list of use cases

NFTs enable:  * Digital ownership  * Transferability * Permanent data storage Use cases for brands & creators:  * Community building * Co-creation * Verifiability & provenance (e.g. for watches) * Monetization of IP * Verifiable rarity (e.g. limited collections) * Loyalty  Use cases for users:  * Collect rarity  * Utility in an ecosystem (e.g. virtual land; coupons; loyalty points; etc.) * Accessing (e.g. ticketing, proof of attendance) * Belonging to a community (e.g. membersh

Last updated January 19, 2023

“Why NFTs” – A list of use cases

NFTs enable: 

  • Digital ownership 
  • Transferability
  • Permanent data storage

Use cases for brands & creators: 

  • Community building
  • Co-creation
  • Verifiability & provenance (e.g. for watches)
  • Monetization of IP
  • Verifiable rarity (e.g. limited collections)
  • Loyalty 

Use cases for users: 

  • Collect rarity 
  • Utility in an ecosystem (e.g. virtual land; coupons; loyalty points; etc.)
  • Accessing (e.g. ticketing, proof of attendance)
  • Belonging to a community (e.g. membership passes)
  • Self expression, identity, social status 
  • Participation & ownership in projects & brands
  • Verify provenance of products
  • Trading & re-sale
  • Managing permanent records (e.g Soulbound tokens)
  • Crowdfunding

Bottom line for brands & creators: 

  • Increase brand awareness
  • Increase customer loyalty
  • Increase customer engagement

Applications:

  • FinanceAm
  • Marketing
  • Gaming
  • Social
  • Music
  • Art
  • Fashion
  • Education