Hey, it’s Marc. Welcome to the last weekly, obsessively curated field notes of this year. ✌️ — brought to you by MINTangible, the solution for protecting IP rights for NFTs. Learn more

⏱️ Reading time: 3 min

Be inspired✨

“Remember that you are a black swan.” — Nassim Nicholas Taleb

Built-in NFT IP rights for your Web3 platform

MINTangible developed an advanced IP rights solution for NFT platforms and creators to seamlessly create NFTs with built in Intellectual Property (IP) protection and right management. The result? Gain a competitive edge with an enhanced minting experience and additional IP protection for your users.

📚 Top 30 Reads of 2023

Web3 + NFTs

• I build, therefore I am. By Joseph Lubin. Link
• A new internet. By Link
• Mapping The New Internet. By  Link
• Storing value in digital objects. By Collab+Currency. Link
• Ownership, capitalism, NFTs, and the metaverse. By Yat Siu. Link
• What’s next for consumer Web3. By 1kx. Link
• The Evolution of NFTs. By World Economic Forum. Link

Web3 for brands

• When the world goes phygital. By Aleksija Vujicic. Link
• The Phygital Stack. By Aleksija Vujicic. Link
• Consumer Brands & Co-Creation. By Aleksija Vujicic. Link
• Crypto-native NFT IP: a new era for consumer brands. By Mikey 0x. Link
• Building on passion. By Gaby Goldberg. Link
• The sociology of business. By Link
• Building psychological attachment into Web3. By Li Jin. Link
• Brands in Web3. By NFT Tech. Link
• Blockchains & the next generation of fandom. By Amanda Young. Link
• Digiphysical Goods. By 1kx. Link
• The future of Web3 loyalty. By Reddit, Salesforce, Media.Monks & Polygon Labs. Link
• The state of Web3 growth tech. By Safary. Link
• The state of virtual brand experiences in 2023. By GEEIQ. Link
• The Case for Product Tokenization (DPP). By BCG. Link

Crypto & Macro

• State of Crypto Report 2023. By a16z. Link
• 2023 State of Crypto: Policy Spotlight. By a16z. Link
• Big finance goes blockchain. Link
• Global survey on crypto and Web3. By ConsenSys. Link
• Money, tokens, and games. By Citi. Link
• Blockchain is much more than crypto. By David Solomon. Link
• “Why are we here?” By Erik Voorhees. Link

AI

• AI Canon. By a16z. Link
• 6th annual State of AI report. By Air Street Capital. Link

+ A list of crypto/Web3 market outlooks for 2024.

🔥 Top 10 Brand Activations of 2023

• adidas: BAPE & BUGATTI sneakers Link
• Alo Yoga: Aspen collection Link
• FIAT: Fiat pass loyalty program Link
• KIKI World: Web3 enabled beauty platform Link
• Lacoste: UNDW3 community platform 2.0 Link
• Lufthansa: Uptrip loyalty app Link
• Louis Vuitton: Treasure Trunks Link
• Nike: .SWOOSH Studio; OurForce 1 & “TINAJ” Link
• Porsche: NFT community Link
• Starbucks: Odyssey loyalty campaign Link

That's all for now, folks. Thank you for being part of the journey and trusting me with your time.

I couldn't be more grateful for every one of you. And I couldn't be more excited for Dematerialzd in 2024. Lots to come – stay tuned!

Talk soon & Happy New Year!✨

– Marc

PS: Follow me on LinkedIn.

📈 Top 12 Charts of 2023

Artwork: Refik Anadol, Machine Memoirs: Space

👩‍💻 Top Web3 Marketing Jobs Still Up for Grabs in 2024:

• Product Marketing Lead, dynamic
• Strategic Partnerships Manager, Large Brands, Mysten Labs
• Corporate Communication, Animoca Brands
• Head of Business Development, Gaming, Yuga Labs
• Head of Business Development - EMEA, Venly
• Head of Business Development - US, Venly
• Web3 Marketing Director (Remote), Serotonin
• Lead Web3 Loyalty Strategist, Co:Create
• Growth Marketer, Co:Create
• Senior Editor, Mojito
• Business Development Lead, APAC, Cookie3
• Business Development Lead, US, Cookie3
• Senior Marketing Manager, Doodles

… more.

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