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📝119: Go big or go home

DAS New York impressions. Coinbase to buy Deribit. Sony Blockchain moves. Ethena Labs' & Securitize launch a new blockchain. FIFA Coin. TON's $500m raise. PENGU ETF. CME launches $SOL futures.

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Marc Baumann, Sangam Bharti
March 21, 2025 6 min read
📝119: Go big or go home

👋 Hey, it’s Marc.

Live from DAS New York — and the energy’s wild.

  • Big financial institutions are gearing up to enter the space and 83% of institutions intend to boost their crypto investments in 2025, says Coinbase & EY.
  • Builders are shipping. Everyone’s racing to lay the rails for on-chain finance.
  • Companies are rushing back to the US.
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And then this dropped:

🚨 Coinbase is buying Deribit. The #1 BTC & ETH options exchange ($1.2T in 2023 volume).

It’s a monster move. If it goes through, Coinbase won’t just be leading in spot — they’ll be king of crypto derivatives too. Expect consolidation.

Meanwhile, CME Group, the world’s largest derivatives marketplace, has officially launched Solana (SOL) futures. And, a16z proposes a "control-based decentralization framework" to SEC before Crypto Task Force Roundtables.

This week’s question:

📚 Our Top Reads This Week

  • ARK Investment Opportunity report. Link
  • 2025 Institutional Digital Asset Survey. Coinbase & EY. Link
  • A16Z Crypto’s Letter to SEC. Link
  • The Future of Ticketing. 51 Insights. Link
  • ElizaOS’s Rebranding. 51x. Link
  • Crypto Task Force Roundtables [Live- March 21]. SEC. Link
  • The Death of Crypto and the Beginning of Onchain Finance. Simon Taylor. Link

We just published our big flagship report on The Future of Ticketing.

Blockchain for Institutional-Grade DeFi

Ethena Labs and Securitize have announced Converge, a new blockchain designed for DeFi and tokenized assets. [Announcement]

What you should know: Converge is optimized for both retail and institutional DeFi, providing compliant access to on-chain financial markets.

  • Ethena: It plans to migrate its existing DeFi ecosystem, which currently holds nearly $6B in assets, to Converge.
  • Securitize: It has minted nearly $2B in tokenized real-world assets (RWAs), and it will issue future tokenized assets on Converge.
  • Key partners: Pendle, Aave Labs’ Horizon project, Ethereal, Morpho, and Maple Finance.
  • Institutional-grade custodians: Anchorage, Copper, Fireblocks, Komainu, and Zodia will support RWAs deployed on Converge.
  • Interoperability & oracles: Via LayerZero and Wormhole, with oracle support from RedStone and Pyth.
  • Governance & security: ENA, Ethena’s governance token, will serve as a stakeable asset (via sENA), with a permissioned validator set.
  • Stablecoin utility: Both USDe and USDtb, developed by Ethena and Securitize, will serve as gas tokens for the network.

Converge is expected to launch in Q2 2025.

Why it matters: Converge aims to be the backbone for tokenized assets, making it easier for institutions to access DeFi while ensuring compliance. By using a vetted whitelist for DeFi applications and a permissioned validator set, it creates a controlled environment that could attract institutional capital. While some argue this goes against decentralization, it also removes key barriers that have kept institutions on the sidelines.

(Source: X)

The real question: Will this bridge TradFi and DeFi, or just create another walled garden?

FIFA Coin

FIFA is exploring the development of its cryptocurrency, called FIFA Coin.

Trump creates White House task force for the 2026 World Cup

Why it matters: FIFA is launching a new coin to connect its 5B global fans with the digital economy—enabling ticketing, merch, and exclusive access. The potential scale is unmatched in sports.

Big picture: With the 2026 World Cup in the U.S., this could also be a strategic move to build goodwill in U.S. political circles—especially with Trump back in the spotlight.

Be smart: FIFA COIN, a cryptocurrency unaffiliated with FIFA, surged 142,000%, reaching a $3M market cap—adding to the confusion.

Our take: We’ve studied hundreds of brand tokens. The idea is sound—but success hinges entirely on execution. And execution is hard: stable utility, clear tokenomics, and real-world use are non-negotiable. Most fail here.

What they said:

“Fifa is very interested in developing a FIFA Coin, here in America and to conquer the 5B soccer fans in the world."

— FIFA CEO Gianni Infantino
“That coin may be worth more than fifa in the end, it could be quite a coin actually."

— Donald Trump

51: We help companies like Avalanche, Near, or MoonPay with industry-leading thought leadership campaigns. Interested? Start dominating your vertical.

Soneium’s Mini-Apps Plan

Sony Block Solutions Labs has partnered with LINE to integrate four mini-apps into its Layer 2 blockchain, Soneium. [Announcement]

The goal? Leverage LINE’s 200M active users to onboard new users.

soneum_line_sleepagotchi.png

What you should know: The first four mini-apps coming to Soneium include:

  • Sleepagotchi LITE – A gamified experience where users earn points daily without sleep tracking. It gained 1M Telegram users in a month.
  • Farm Frens – A farming game by Amihan Entertainment, backed by $10M in funding, targeting Web2 players on LINE.
  • Moonveil – Puffy Match – A zero-knowledge L2-based puzzle game.
  • Pocket Mob – A Mafia-style role-playing game with battles and family formations within LINE.

Soneium will provide support for LINE mini-app developers, including community building, marketing, and IP partnerships.

Our take: Soneium’s mainnet launch in January 2025 struggled with traction due to weak positioning. Now, with existing partners like Circle, it’s doubling down on bridging Web2 and Web3—taking a page from TON’s mini-app strategy with Telegram. The goal is to drive adoption by integrating blockchain into familiar platforms, making crypto seamless for mainstream users.

🚨 News Flash

  • Xapo Bank launches $1.25B in Bitcoin-backed loans. Link
  • Kraken will acquire NinjaTrader , a CFTC-regulated futures trading platform, for $1.5B. Link
  • NVIDIA announced GR00T N1, the first open-source humanoid robot foundation model. Link
  • TRX (Tron) will soon be available on Solana. Link
  • Canary Capital files for PENGU ETF. Link

👉 Keep up with all our signals for Web3 execs on our Telegram channel.

đź’° Money Moves

  • TON: Blockchain raised $400M led by Sequoia and Ribbit Capital. Link
  • Walrus: Decentralized protocol raised $140M led by Standard Crypto. Link
  • RedotPay: Payment company raised $40M Series A led by Lightspeed. Link
  • Via Science: Web3 startup raised $28M Series B led by Bosch Ventures. Link
  • Crossmint: Web3 API startup raised $23.6M led by Ribbit Capital. Link
  • Utila: Wallet platform raised $18M Series A led by Nyca Partners. Link
  • SlingShot DAO: Gaming platform raised $16M led by Dragonfly Capital. Link
  • Privy: Blockchain infrastructure company raised $15M led by Ribbit Capital. Link
  • Ephyra: AI-powered Web3 gaming platform raised $10.5M led by BECKER Ventures. Link

That’s all for now, folks.

Talk soon,

– Marc & Team

PS: We help companies like Avalanche, Near, or MoonPay with industry-leading thought leadership campaigns. Interested? Start dominating your vertical.

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